Ads management

Ads that pull their weight.

We manage Google and Facebook advertising the way a navigator reads the stars: constantly measuring, correcting course, and judging success only by whether you arrive — leads, sales, and revenue, not impressions.

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The trap

Where ad budgets go to die

Most wasted ad spend isn’t a targeting problem — it’s a business problem upstream. Sending traffic to a confusing offer, a broken booking flow, or a page that doesn’t match the ad. We fix the funnel before we scale the spend.

The work

What management includes

Ad spend you can defend in a board meeting: every peso traced to pipeline, and campaigns that get cheaper as they learn.

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  • Funnel diagnosis before a single peso of spend
  • Campaign strategy, setup, and creative direction for Google and Facebook
  • Conversion tracking that ties spend to actual revenue
  • Weekly optimization and honest plain-language reporting
  • Scaling decisions based on unit economics, not gut feel